Chrissy Stevens

For this project, we were tasked with developing an interactive product that centered around an object or character from Meow Wolf’s Convergence Station in Denver, Colorado. An important requirement within the brief was to create a product that could bridge across physical and digital worlds while driving audience engagement with the brand.

Although Meow Wolf exhibits are intentionally designed to keep users confused and entangled in mysterious storylines, some found the experience extremely frustrating. Unfortunately these users went to review sites like Yelp, TripAdvisor, and Reddit to voice their frustrations.

-Meow Wolf’s niche amongst other immersive experiences is their puzzling storylines and extensive plots -Unlike many other immersive experiences, Meow Wolf super fans will spend up to ten hours in an exhibit (Convergence Station, Omega Mart, House of Eternal Return) -Holographic experiences are becoming more popularized today with brands like Adidas, Stella McCartney, and Coachella using the medium to creatively engage their audience

A Meow Wolf HoloPrism physical product with an accompanying digital app. The physical product is a mobile phone accessory that displays videos and images in a three-dimensional space. The digital app helps users to follow the complex storyline with hints and Easter eggs displayed through reflected images, videos, or animations from a mobile screen. Additionally, users will be able to take photos within the app and display them as a hologram to extend their experience at the exhibit.

Our team was tasked with looking at the main design brief for the organization CicLAvia through the lens of documentation and data collection.

CicLAvia is seen as as a “just cyclists” event. Our team needed to show the organization and events as one that celebrates city exploration and all forms of non-motorized transportation including foot, skateboard, scooter, wheelchair, and even bystanders. Additionally we needed to find a way to show the public how CicLAvia was making direct impact in local communities.

We used multiple research methodologies such as field observations, secondary research, subject matter expert interviews, and collecting qualitative data from the CicLAvia community. The following insights guided us towards our final solution: -CicLAvia brings together people and communities -CicLAvia creates a sense of safety and freedom in the streets -How to share CicLAvia data through human experiences -Finding successful strategies from other international open street events -Fostering relational aesthetic through collaborative co-creative spaces

Our final solution was a short documentary telling the CicLAvia story from the perspective of local community members. Additionally we proposed a graffiti wall as a co creational space to collect qualitative date on event goers. We used the graffiti wall as a prototype on October 9th to better understand participant's moods, emotions, and identities.