Mathias Moslehi

Interaction Designer
Information Architect
User Experience Designer
https://www.linkedin.com/in/mathias-moslehi-030175204?original_referer=https%3A%2F%2Fwww.google.com%2Fhttp://behance.net/mathiasmoslehimathias.moslehi@gmail.com

My Projects

Large outdoor image of portrait poster with slogan "CICLAVIA would love your two cents" with a heart enclosed in a yellow circle to the right.

Guided Poster Campaign

A print solution that increases awareness of CicLAvia's monthly subscription program

Guided Poster Campaign

Design Research
Service Design

We created a poster campaign that aimed to increase awareness about the donation opportunities for CicLAvia. It contained visual elements that were aligned with CicLAvia branding, a catchy tagline, a QR code that led to the donation webpage, and post-its and pens to leave feedback.

Large outdoor image of portrait poster with slogan "CICLAVIA would love your two cents" with a heart enclosed in a yellow circle to the right.

Problem

At the start of the project, we were tasked to change the perceptions of CicLAvia as a “just cyclists” event to one that celebrates city exploration, to one that is for all forms of non-motorized transportation, but from the lens of fundraising and partnerships. Through research at the October 9th event, we found that a majority of the participants were unaware of the monthly donation program offered by CicLAvia – Street Stars. As a non-profit, raising money can always be a struggle. This was expressed through stakeholders and executives at CicLAvia, and also a common theme identified through secondary research. We decided that through our scope, the larger problem was the lack of awareness of the donation program and found this to be of higher importance. We then asked ourselves, “How might we increase awareness of the Street Star program?”

Insights

We found that without encouragement and guidance to engage with the posters, most event goers were reluctant to explore the posters. However, they were willing and open to do so once encouraged and informed. Having someone to facilitate the engagement makes a lot of difference. We also found that scale and placement matters. We tested the same design in different sizes and locations, and the one that gathered the most attention was the largest one next to the route map.

This is an image of part of our team working to conduct surveys to gather qualitative and quantitative data at the October 9th event in downtown LA. This is where we gained a lot of insight about how people behave and think about the organization. From left to right: Myself, Jiashi, and Natsumi.
This is an image of part of our team working to conduct surveys to gather qualitative and quantitative data at the October 9th event in downtown LA. This is where we gained a lot of insight about how people behave and think about the organization. From left to right: Myself, Jiashi, and Natsumi.
Here is our group working to synthesize some of the ideas we had created based on our research. We were analyzing the ideas that we wanted to present for our midpoint check-in with CicLAvia stakeholders. From left to right: Jonathan, Jiashi, Myself, and Natsumi.
Here is our group working to synthesize some of the ideas we had created based on our research. We were analyzing the ideas that we wanted to present for our midpoint check-in with CicLAvia stakeholders. From left to right: Jonathan, Jiashi, Myself, and Natsumi.
This was one of our solutions at the December 4th event. We found a lot of success with engagement when we interacted with users on the path and guided them to the posters. It was an opportunity to bring awareness about the program, and gain feedback from participants using the post-its.
This was one of our solutions at the December 4th event. We found a lot of success with engagement when we interacted with users on the path and guided them to the posters. It was an opportunity to bring awareness about the program, and gain feedback from participants using the post-its.
This is an image of part of our team working to conduct surveys to gather qualitative and quantitative data at the October 9th event in downtown LA. This is where we gained a lot of insight about how people behave and think about the organization. From left to right: Myself, Jiashi, and Natsumi.
This is an image of part of our team working to conduct surveys to gather qualitative and quantitative data at the October 9th event in downtown LA. This is where we gained a lot of insight about how people behave and think about the organization. From left to right: Myself, Jiashi, and Natsumi.
Here is our group working to synthesize some of the ideas we had created based on our research. We were analyzing the ideas that we wanted to present for our midpoint check-in with CicLAvia stakeholders. From left to right: Jonathan, Jiashi, Myself, and Natsumi.
Here is our group working to synthesize some of the ideas we had created based on our research. We were analyzing the ideas that we wanted to present for our midpoint check-in with CicLAvia stakeholders. From left to right: Jonathan, Jiashi, Myself, and Natsumi.
This is an image of part of our team working to conduct surveys to gather qualitative and quantitative data at the October 9th event in downtown LA. This is where we gained a lot of insight about how people behave and think about the organization. From left to right: Myself, Jiashi, and Natsumi.
This is an image of part of our team working to conduct surveys to gather qualitative and quantitative data at the October 9th event in downtown LA. This is where we gained a lot of insight about how people behave and think about the organization. From left to right: Myself, Jiashi, and Natsumi.

Solution

We created a poster campaign that aimed to increase awareness about the donation opportunities for CicLAvia. It contained visual elements that were aligned with CicLAvia branding, a catchy tagline, and a QR code that lead to the donation website.

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