Activision is a world leader in developing, publishing and distributing interactive entertainment. The company headquarters also happen to be in Santa Monica!
Develop Concepts (midterm)
This section represents each individual or student pair’s area of focus. It includes a pitch video that was shared directly with Activision stakeholders as part of a mid-project review. It also includes a case study documenting each student’s research process.
Preferred Squads
How might we create an enjoyable, nontoxic, inclusive space for female Call of Duty players using the companion app?
Accessible and Inclusive Culture
How might we allow marginalized groups of players to have a better experience in Call of Duty game and have it manifested in the companion app?
Activision Draft
How might we get people of all levels and personality types to engage with the companion app?
Focus Shift
How might we provide users opportunities to invest time and effort into the companion app in order to encourage CoD players to use it?
Regiment Upgrades
How might we help players form communities with players they enjoy interacting with?
In Squad Gaming
How might we make it easier for Companion App Squad Members to play together to compete for weekly challenges?
Increasing engagement within the Call of Duty Companion App
How might we improve the social offerings of the Call of Duty Companion app to create a more helpful experience for users that advances engagement while expanding the user base?
Project TiCOM
What are ways we can cultivate more engaging, cooperative and bonded Random teams that result in a stronger sense of CoD group identity?
COD Commend System
How might we incorporate a player rating system that rewards positive behavior and encourages new relationships?
CoD Vox Link
Not every player has access to a mic, which can affect the overall experience of the game in a negative way, especially with player interactions. Some challenges I faced was a rocky recruitment and scheduling issues with participants but I eventually overcame that and got enough insights to brainstorm some concepts.
COD Leadership
How might we change the negative culture and interactions that are driving new recruits away from the game so that we could instead focus on facilitating these casual connections towards lasting friendships?
CoD Connect
How might we build a positive CoD community conducive to turning match players into friends?
Recruitment Roadmap
...
Gamer Guru Guides
What are ways we can provide value to new Call of Duty players through specific, in-app strategy videos posted by Warzone experts?
