Joseph Sotelo

User Researcher
UX/UI Designer
https://www.linkedin.com/in/joseph-sotelo-27bb82221/https://josephhsotelo.myportfolio.com/josephhsotelo@gmail.com

My Projects

Livestream slide materials featuring photos of LFLA's impact on people.

LFLA Live-stream Redesign

Engaging the LA Library Foundation’s virtual audience through branded graphics and chat moderation.

LFLA Live-stream Redesign

Service Design

Engaging the LA Library Foundation’s virtual audience through branded graphics and chat moderation.

Livestream slide materials featuring photos of LFLA's impact on people.

Problem

Help Aloud channel more of its audience to LFLA, the parent-brand. This could be measured by donations, library memberships, etc. Our class was siloed into many teams - mine focused on the livestream experience.

Insights

Through our research, we uncovered these main insights: use storytelling to provoke donations; leverage YouTube's built-in chats, polls, and analytics; allowing users to co-create the content of a stream results in faithful viewership.

Moderating the chat at the aloud event.
Moderating the chat at the aloud event.
A branded overlay that was created for the livestream.
A branded overlay that was created for the livestream.
A slided created for the slideshow at the beginning of every livestream.
A slided created for the slideshow at the beginning of every livestream.
Moderating the chat at the aloud event.
Moderating the chat at the aloud event.
A branded overlay that was created for the livestream.
A branded overlay that was created for the livestream.
Moderating the chat at the aloud event.
Moderating the chat at the aloud event.

Solution

A new virtual event format that leverages YouTube’s chat features and displays branded visuals. A virtual Q and A time allows viewers to co-create content with the presenters. A pre-stream slideshow provokes donations by telling Aloud's story. Finally, overlays convey LFLA's brand.

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